Deadline, a lifestyle brand based heavily on the backgrounds of both of its founders. NA, the face of the company, is from Brooklyn and grew up hanging out at the World Famous supreme skateshop and has worked alongside some of the best-known street brands and skateboarding companies. JUNBUG, from Los Angeles, deals with the business-side of the company and grew up to be a professional poker player. They take their life experiences and turned them into a brand and a style that is a mixture of Los Angeles and New York. Deadline has collaborated with other brands such as Diamond Supply Co., The Hundreds, Lafeyette and J. Money.