One of the most in-demand lines in streetwear today, SSUR is run by legendary streetwear artist and designer Russ Karablin. The designs have been staples on cutting-edge artists such as A$AP Rocky and the A$AP Mobb, Kid Cudi and Danny Brown. Russ Karablin considers the SSUR brand to be his more personal brand with hints of his heritage in the designs. Born in the former Soviet Union, Russ grew up in New York City and has been designing since 1989. Karablin says his inspirations come from “sex, politics and protest.” Rather than taking a more American approach to his designs, he keeps a strong Russian influence.