Share This Page: Brand Spotlight: Asics A contemporary brand straight out of Japan, Asics has created athletic sneakers aimed at professional and amateur athletes. Always developing innovative technology, Asics is also known for their vibrant colorways. Kihachiro Onitsuka found Onitsuka Co., Ltd. to create basketball shoes in 1949. He made the first shoes in his home in Kobe, Japan. In 1977, he renamed the company ASICS, an acronym of a famous Latin phrase “Anima Sana In Corpore Sano.” This phrase translates to “A Sound Mind in a Sound Body.” Onitsuka introduced ASICS to the U.S in 1977. ASICS strives to push the limits of technological innovation, and advance sportswear. Riding the company’s dream to become the top sportswear brand for professional and recreational athletes, ASICS opened the Research Institute of Sports Science in Kobe to develop the most hi-tech sportswear. ASICS has developed excellent shock absorbing systems, outsoles with Wet Grip Rubber, and anti-overpronations features. Don't forget to check out City Gear's collection of ASICS.