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Brand Spotlight: Etonic

Originally founded in Brockton, MA in 1876, it wasn’t until 100 years later in October 1976 that Etonic entered the running shoe race. A few years later in 1984 they signed Houston Rockets rookie Hakeem Olajuwon as brand ambassador to enter the basketball arena.

2014 Etonic is now part of the sneakerhead lifestyle with its retro running Trans Am, in special make-ups and suedes & leathers. The brand has collaborated with Barney’s New York, Bait and later this year the high top Akeem The Dream in its Rockets away jersey colorway is set to release.