Share This Page: Brand Spotlight: Fresh Phamily Drumma Boy Fresh is not only one of the top producers in music, he’s also a philanthropist, visionary, and fashion designer. In 2013 he created Fresh Phamily out of a compulsion to showcase his own style. Fresh Phamily is directed at the high-end, but Drumma Boy’s line sports many looks and is sure to have an item that works with any fit. Designed after Drumma Boy’s personal style and his sense of fashion for all ages, the Fresh Phamily look can be rocked by the whole family. The lifestyle Fresh Phamily promotes is to wake up feeling fresh. Drumma Boy wants his fans to be able to feel energetic and to have that energy resonate throughout their day. Fresh Phamily was made to be fashionable for the elite, but also affordable to his fans. Being a native Memphian, Drumma Boy wanted to show love to his hometown. This passion became a reality in a Fresh Phamily collaboration with the Memphis Grizzlies. His Grizz designs are so of the newest to the Fresh Phamily line and show off his interest and how they manifest in his clothing line. Fresh Phamily is a growing brand that fits in perfectly with sneaker culture providing fresh clothes to stunt in.