Share This Page: Brand Spotlight: K-Swiss If you ever want perfect examples of people living the American dream, just look at K-Swiss. The company known for their clean aesthetic and bold designs began when two entrepreneurial Swiss brothers moved to California in 1966 to create their own company, K-Swiss started manufacturing tennis shoes shortly thereafter. The two brothers named their company in honor of their Swiss background. K-Swiss is the only heritage American tennis sneaker company. The company revolutionized the game of tennis with the original K-Swiss Classic, which was one of the first all leather sneakers. The Classic silhouette was so successful, it was the only shoe the company manufactured for the next 20 years. Originally a country club brand, today K-Swiss is enthusiastic about equipping and inspiring the next generation of entrepreneurs.