Share This Page: Brand Spotlight: Publik Trust Demetrius Tatum and Shawn Solomon founded Publik Trust in 2012. Both have over 15 years of experience in the industry, including major roles in creating the Jordan brand at Nike and working with various names like Rocawear, New Balance and Parish. Tatum also oversees “The Preview” trade show in Atlanta and was a fashion advisor to Young Jeezy. The elephant logo of the brand was picked because it represents strength, longevity and good luck, according to Tatum. In 2015, Publik Trust plans to release Publik Trust kids, women’s, watches and footwear to go along with the tops and bottoms they have already created. The Fall 2014 line introduced the company’s first complete top and bottom collection with twill pants, jackets, sweaters, woven and accessories which were subjects of an African safari. Drumma Boy rocking Publik Trust sweats, T-shirt and hat. DJ Infamous wearing a Publik Trust T-shirt and hat.