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The Air Jordan IV "Cement"

From major moments in big games to iconic scenes in pivotal movies, the Air Jordan 4 cemented itself as one of the most important sneakers that Michael Jordan ever wore.

The Tinker Hatfield-designed kick was introduced at the beginning of Jordan’s dominance over the NBA, and became known as a cultural icon through Jordan’s unstoppable talent and society’s obsession with his sneaker line.

Jordan wore them when he made “The Shot” in game 5 of the 1989 first round between the bulls and the Cavs. That fateful shot that tipped the bulls over the Cavs (who beat them 6-0 in regular season meetings) would go to become remembered as the beginning of the era of Michael Jordan.

More than just a basketball shoe, the sneaker showed itself as a cultural icon in the Spike Lee film “Do the Right Thing.” Buggin’ Out rocks his Air Jordan IVs in a scene where they get stepped on by a man walking by and get dirty. Though Buggin' initially acts like he will start a fight over the dirty kicks, he lets it go, only to be seen later grabbing a toothbrush to brush off the dirt and grime from his J’s.

The Tinker Hatfield designed it with the now legendary Cement colorways in both white and black, and known for it’s important collabs (like that with Eminem and Carthart).

The White Cements were first and most recently retro-ed in 1999 with a Jumpman logo on the back instead of that of the Nike Air logo. This release of the Air Jordan 4 Retro “Cement”, however, attempts to copy the exact colors and aesthetic of the original sneaker, including The Nike Air branding on the heel is back

The upper is made with a premium white leather, which gives the sneaker a smooth look. The upper is contrasted with hits of black and red, as well as the cement print throughout the sneaker.

The iconic Jordan logo on the tongue and AIR JORDAN on the inside tongue is the most noticeable hits of red. While black hits on the lace holders, outsole and Nike Air on the heel.

Cement print hits on the sneakers’ wings, along the midsole and heel pull tab. The shoe features a visible Air Max unit in the heel for maximum cushioning.

The Air Jordan 4 Retro “Cement” drops Saturday, February 13th in stores only. So make sure you check with your local City Gear to get yours in men’s at $220, gradeschoolers at $160, pre-schoolers at $80 and toddlers at $60.

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AirJordan4Cement

AirJordan4Cement