Share This Page: Air Jordan 3 Retro 'Black/White' In 1988, sneakers changed forever when the combined minds of Michael Jordan and Tinker Hatfield dreamt up the Air Jordan 3 with its elephant print and visible air. Before the AJ 3, Michael Jordan wasn’t particularly happy with his signature line. So, Nike brought in Tinker Hatfield, designer of the Nike Air Max to smooth things over. Tinker decided it was time to rope MJ himself into the design process, and The GOAT requested an animal print be incorporated into the sneaker. This gave rise to the elephant print on the heel and toe, and Tinker exposed the air unit in the sole like he did with the Air Max. The AJ III became an instant classic, and it sold Jordan on staying with Nike. With the release of the Air Jordan 3 silhouette, Nike went hard in marketing these sneakers, and the era of Mars Blackmon commercials began. They hired Brooklyn native Spike Lee to direct and star in commercials as Mars Blackmon, a massive fan of Michael Jordan and his shoes. The latest AJ 3 to hit the streets ditches the traditional elephant print for an all-black upper, draped in tumbled leather. The Nike Air logo on the heel is swapped with the Jumpman logo, and the whole dark upper sits on a clean white sole unit. The Air Jordan 3 Retro ‘Black/White’ will be available on Saturday, Oct. 15th, in stores only, so check Where to Cop for details. These blacked-out AJ 3s will be in men’s sizes $190, grade schoolers’ for $140, preschoolers’ for $80, and toddler sizes $60.