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Brand Spotlight: Akoo

Also known as AKOOand A.K.O.O., this contemporary streetwear brand is an acronym for “A King Of Oneself.” The brand was founded by Grand Hustle Records co-founders T.I. and Jason Geter in 2008.


T.I. is a Grammy-award winning rapper, actor and record producer from Atlanta. He and Jason Geter met when T.I. was about 18-years-old. Geter helped him release his first record deal and became his manager from then on out. The Akoo clothing line features denim, graphic T-shirts, snapbacks and other accessories. [caption id="attachment_3203" align="aligncenter" width="418"]T.I. sporting Akoo.  T.I. sporting Akoo.[/caption] Celebrities like Big Boi and B.o.B. have been seen wearing Akoo-brand clothing. In 2011, B.o.B. joined Akoo’s Clothing Ambassador program and often wears Akoo when he performs. [caption id="attachment_3202" align="aligncenter" width="484"]bobakooPriscilla and B.o.B., sporting Akoo’s “Reflections" Snapback and “Zulu” leather shirt while performing “John Doe” on the Today Show.[/caption]

The mascot for Akoo is Snobby the Fox. He represents the meaning of the brand along with the traditional attributes of being intelligent, savvy and versatile.

T.I. and his wife Tameka “Tiny” Harris have their own reality show on VH1 called “T.I. & Tiny: The Family Hustle,” and T.I. is often shown sporting Akoo. T.I. is also the founder of the brand Hustle Gang.