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Brand Spotlight: Converse

Converse is a lifestyle brand that specializes in casual apparel as well as their famous Chick Taylor All Stars. The company, which was bought by Nike, Inc. in 2003, started as a rubber shoe manufacturer in 1908. They started producing tennis shoes in 1915,  but two years later they started making the Converse All-Star basketball shoe. Chuck Taylor, a young basketball player, was hired to sell the shoes across the country, and his success lead to the shoe appearing everywhere from high school to professional leagues. In 1932, his name was added to the name of Converse’s signature shoe, and they are referred to casually as “Chucks.” Since then, Converse shoes have left the court and hit the red carpet as celebrities like Drew Barrymore, Demi Lovato and rappers like Wiz Khalifa don the iconic footwear. [caption id="" align="aligncenter" width="472"] Wiz Khalifa created his own line of Converse because of his appreciation for the shoe.[/caption]   [caption id="" align="aligncenter" width="500"] Actress Kristen Stewart is known for wearing Converse everywhere.[/caption]   converselooks