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Brand Spotlight: DGK

Stevie Williams, a professional street skater, and Reebok started the DGK clothing line in 2004. DGK, which stands for “Dirty Ghetto Kids,” is an extension of Williams’ skateboarding decks, and the collaboration marked the first time that Reebok worked with a professional skater. [caption id="attachment_3296" align="aligncenter" width="588"]Stevie Williams pictured wearing DGK. Stevie Williams pictured wearing DGK.[/caption] Williams grew up on the streets of Philadelphia where he skated with his friends. The name DGK comes from times when people would make fun of Williams and his friends for their poverty. When he was 14, he left Philly to pursue skateboarding in California. His talent and style have made him one of the most influential skaters of all time. DGK is one of the original skater apparel brands along with HUF Worldwide. Professional skaters like Boo Johnson and Marquise Henry rock DGK. The 14-year-old skater Steven Fernandez, better known as Baby Scumbag is sponsored by DGK. DGKspotlight