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Brand Spotlight: Lifted Research Group (LRG) Clothing

LRG was founded in 1999 by Jonas Bevacqua and Robert Wright, skateboarders who were interested in bridging the gap between underground cultures. [caption id="attachment_3316" align="aligncenter" width="636"]Rapper Lil Boosie wearing a collaboration piece for his upcoming tour.   Rapper Lil Boosie wearing a collaboration piece for his upcoming tour.[/caption] Bevacqua was a U.S.-born Vietnamese who was adopted along with his six siblings by his parents Helen and Joe. After dropping out of college and drifting around California, he moved back home to start the clothing company that would become LRG. While working as a DJ to make money for startup funds, he met Wright, who had a college education and experience working for surf clothing brand O’Neill. Young rappers like Lil Boosie, Bishop Nehru and Dizzy Wright are known to wear LRG. [caption id="" align="alignnone" width="501"]bishopnehrulrg Rapper Bishop Nehru wearing the Creative Castaways windbreaker in the studio.[/caption] LRG’s clothing line features a wide variety of products, including  apparel, footwear, headwear, accessories and objects for the home, such as trays, with LRG graphics. LRGspotlight