Share This Page: Brand Spotlight: New Era Founded in 1920 by German immigrant Erhardt Koch, New Era manufactures the on-field caps worn by Major League Baseball players, along with the minor league affiliate. They are also the official hat of the NFL. New Era is best known for their 59FIFTY cap, also known as a “Brooklyn style” or “Fitted” cap. The 59FIFTY is the headwear style used by athletes and fans alike. The New Era cap became the go-to headwear of sports fans in the 1980s when baseball fans developed an interest in wearing the same caps as their favorite players. Since then, the company has continued to expand through North America, Europe and Asia and become a staple in urban fashion. [caption id="attachment_3330" align="aligncenter" width="399"] One of Jay-Z’s go-to accessories is his New York Yankees New Era cap.[/caption] [caption id="attachment_3331" align="aligncenter" width="642"] Dizzee Rascal rocks a New Era snapback.[/caption] In addition to licensed sports gear, New Era caps also bear a wide variety of artistic, graphic cap designs rarely seen anywhere else. Missy Elliot, Nelly and Eminem are known to wear customized caps by New Era.