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Brand Spotlight: Reebok

Reebok  was founded in 1890 by Joseph William Foster who was producing novelty spiked running shoes. Eventually his sons joined him in the family business. The company was renamed “Reebok” in 1958 by Joe and Jeff Foster, grandsons of Joseph. The name Reebok comes from the Afrikaans spelling of “rhebok,” a species of African antelope. Reebok didn’t enter the U.S. market until 1979 when Paul Fireman saw a pair of Reeboks at an international trade show. He is now the head of Reebok International. Reebok currently sponsors top athletes including Peyton and Eli Manning, Allen Iverson, Shaquille O’Neal and more. In 2003,  Jay-Z became the first non-athlete to get a signature shoe with the S. Carter sneaker, which became the fastest selling shoe in Reebok history. Since then Reebok has released a number of high fashion lifestyle shoe collections like Scarlett Johansson’s Scarlett Hearts collection. Reebok was bought by adidas in 2003, and they recently announced that they will focus on promoting everyday fitness products. [caption id="" align="aligncenter" width="540"] Rita Ora wearing Keith Haring for Reebok.[/caption] [caption id="" align="aligncenter" width="567"] Kid Ink rocking the Reebok Question[/caption] reeboklooks