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You probably have a pair of Converse Chuck Taylor All Stars. You may even call them Converse, All Stars, or simply Chucks. Whatever you call them, they are a stable of sneaker culture, and have been for decades.

Converse began in 1908 has a company making rubber shoes, but in 1917 the company branched out into basketball sneakers. The canvas and rubber high-tops were worn by basketball stars of the time, but it wasn’t until Basketball Hall of Fame alum Chuck Taylor attached himself to the brand in 1920 that the sneakers really took off. And when basketball was included in the 1936 Olympics, All Stars jumped into the spotlight when the U.S. won the gold over Canada.

Converse All Stars Logo

During the first NCAA Championship Game, both Oregon and Ohio State were rocking the rubber and canvas classics. Even though Chucks aren’t as advanced as the specialized basketball sneakers of today, Wilt Chamberlain was able to score 100 points in during a game in 1962 while wearing his All Stars. By the 60’s All Stars were worn by 90 percent of all college and professional basketball players. And by 1966, Converse owned 80 percent share of the U.S. sneaker market.

Starting in the 1980s, Chucks began to move out of the sports world and into the fashion world when rockers, like the Rolling Stones and movie stars began to wear them as their daily kicks. In the 80s and 90s Converse All Stars were solidified as fashion kicks because everyone was wearing them, and everyone from Wiz Khalifia to Mila Kunis rocking the almost century old brand. Even some of the kids from The Sandlot were rocking All Stars.

Embracing their role in culture and fashion Converse encourages you to be you in their kicks. They say their sneakers were originally meant for hooping, but when you put them on, you define them. Converse has many iterations on the classic silhouette in low-tops, monochromatic finishes, patent leather, the Alpha Tall and more, but the basic design of the sneaker hasn’t changed since 1949.

Cop a pair of Converse All Stars, and keep this legend in your rotation.