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In Case You Missed It: Superbowl Weekend with Hustle Gang, AKOO, and Staple!

Earlier this month we all tuned in to watch the New England Patriots versus the Los Angeles Rams in the fifty-third annual Superbowl. The extravaganza always brings out the aficionados and casual football fans alike, so what better place to prepare for the ultimate showdown than the land of peach trees and sweet tea? That’s right. Da A. Hotlanta, ATL, or whatever you want to call it, took the task of hosting this year’s big event. Leading up to the game day, the city of Atlanta was as busy and bustlin’ as ever, packed with frantic fans hyping up the atmosphere with their readiness to wear their lungs out at the first sign of a personal foul. The anticipation of the match brought out a limitless energy in the city that simply couldn’t be stifled, and none were spared from the contagious collective rowdiness. By now you know that City Gear never passes up a chance to get down in A-town, so we took the opportunity to join in on the fun with a three-day celebration in the heart of it all.

DAY 1 (Friday, February 1, 2019): Just a few short miles away from the Mercedes-Benz Stadium, we kicked off our own showdown at store 89-Metropolitan with an in-store dance contest that left one lucky winner with a $300 gift card! The Hustle Gang/ AKOO promoted event was graced by IG comedian, B. Simone, and freestylin’ fav, Killumantii. Both ladies rocked with customers and the remote DJ without forgetting to take the time to snap it up with all of their eager followers.

DAY 2 (Saturday, February 2, 2019): Day two brought us over to store 84-Underground for the showcase of the ultra-fly StapleXCoca-Cola collection. Customers enjoyed a lil’ bit of sippin’ and snackin’ while anticipating the winner of our raffle grand prize—a $300 Staple shopping spree! That’s three big Benjamins worth of saucy streetwear sure enough to keep anyone bright-eyed and on trend. Thankfully, these two days of liveliness weren’t enough to tire anyone out because the following day would be the call for the real turn up time.

DAY 3 (Sunday, February 3, 2019): Superbowl Sunday. The long-awaited hot wing dippin’ party poppin’ Sunday Funday de facto holiday that the whole nation loves. We returned to store 84 to get together and kick it til kickoff with our own in-store tailgate celebration that included tons of games, tasty munchies, and the hottest tracks that slap for all who came through. Hours of non-stop sneakers and silliness let us finish out the weekend that brought not only football fanaticism but parties, smiles, and the occasional dose of ratchetness that keeps us all coming back for more!

Also, for all those small circle loner types that skipped out on the fun, we got you covered. Check out the video recap below to see what you missed!