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Kendrick <3 Cortez

From Omar Epps’s “all green everything” scene in Juice to Forest Gump’s coast-to-coast trek across America to Whitney Houston’s 1991 Super Bowl Performance and beyond, the 1970’s running shoe turned modern pop-culture icon known as the Nike Cortez has been on a 30-year wave of cool – a wave that Kendrick Lamar won’t let crash during his lifetime.

“And I ain’t rocking no more designer s**t / White tees and Nike Cortez, this red Corvette’s anonymous”

-Kendrick Lamar’s feature on the 2013 Big Sean single “Control”

Seinfield Costanza Cortez

Costanza flossing in a pair of navy Cortez (bonus points for Jerry in the Nike Air Sonic Flights)

A prophet of the good word, K. Dot has spent the better part of the last decade proselytizing about the Bill Bowerman-designed grails in song lyrics, interviews, music videos, and on-stage appearances. This career spanning affinity for the Nike sneaker has continued into 2017 with the release of the music video for “Humble,” a leading single off his album “Damn.” – where he rocks the black & white Nike Cortez Basic Leathers.

“The Nike Cortez [are one pair of sneakers that will never get old to me]. I don’t know how it is around the world, but in LA I was influenced by the ‘80s. My uncles wore Cortez – the type of gangster, OG vibe. They’re the originals, you can’t ever go wrong with them.”

-2013 interview with Kendrick Lamar via Nice Kicks

Nike Cortez in Kendrick Lamar's Humble video | City Gear Urban Footwear and Apparel

Sit down... Be Humble...

The Compton rapper has kept this lover affair with the Nike sneakers public – being spotted in Cortez’s at countless different performances over the years, from Coachella to BET Awards to Summer Jam Fest and then some.

KDot in the Cortez's with Travis Scott

Kendrick showing Travis what a Cortez looks like; Coachella 2017 (taken by Pause Mag)

Now it’s your turn to keep it clean like Kung Fu Kenny in the black and white Nike Cortez Basic Leather available now for $54.99, or peep our full run of available Cortez’s to find the fit for you.