Share This Page: K-Swiss If you ever want a perfect example of people living the American dream, just look at K-Swiss. The company known for their clean aesthetic and bold designs began when two entrepreneurial Swiss brothers moved to California in 1966 to create their own company, K-Swiss started manufacturing tennis shoes shortly thereafter. Art and Ernie Brunner were sports fanatics, and they were importing Künzli sneakers from Switzerland when they decided to form their own tennis shoe company. The two brothers named their company in honor of their Swiss background. K-Swiss is the only heritage American tennis sneaker company. The company revolutionized the game of tennis with the original K-Swiss Classic, which was one of the first all leather sneakers. The Brunner brothers took cues Künzli’s design with the leather upper while adding the five stripes for their own flair. Improving on their muse, they added a cushioned sole with treaded rubber, lending greater feel and grip. The Classic silhouette was so successful; it was the only shoe the company manufactured for the next 20 years. Spreading like fire along the West Coast, K-Swiss became a huge success in California, and Japanese tourist to the U.S. drove up demand in Japan due to the sneaker’s classic style. Originally a country club brand, today K-Swiss is enthusiastic about equipping and inspiring the next generation of entrepreneurs. With current trends leaning toward minimalism, the brand is uniquely positioned with their timeless, understated designs, and K-Swiss sneakers are right at home with contemporary designs and outfits.