Share This Page: K-Swiss Generation-K Classic brand K-Swiss has been around for the last five decades. This year, the creative team partners with emerging entrepreneurs such as Anwar Carrots, Elliot Tebele aka Fuck Jerry, Coco & Breezy, and Karen Civil. Inspired by tycoons on the go, the new “Generation K” campaign is led by none other than the legendary Gary Vaynerchuk aka Gary Vee. The new collection features its founding years “19” and “66” embroidered on the tongue which pays homage to the brand’s 50-year history. The Generation-K Icon comes in Leather and the Generation-K Icon Knit features a breathable knit upper with the signature five stripes logo. Both pair have lightweight EVA outsoles that deliver premium grip and elasticity. When you don’t have a boss- you do you. As an entrepreneur, you are the boss and Generation K is the perfect shoe to boss in. This sophisticated athletic tennis shoe is created to wear during business meetings and during happy hour. These are the perfect shoes to break all rules while being a genius.