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The Velvet Rope Collection

Always staying 1 step ahead of many in the female athletic apparel game, @Puma is relaunching their successful women’s apparel ‘Do You’ Campaign. This year Creative Director, @badgalriri, teams up with Kylie Jenner and the New York Ballet company as its chosen Campaign ambassadors.

What is 'Do You'?

Everything is Fashion-forward. Everything is Badass. Everything is made so you can Do You.

The collection is created for the woman who isn’t afraid to slay doubts and live fierce. This season’s collection features inspiring pieces for women to wear while boldly breaking the rules and following their instincts to find their best identities. 

Silhouettes produced in the Velvet Rope Collection stun, flatter and support especially because of the uncommon autumn and metallic blended color palette: navy/silver, olive/copper, copper/black. 

From Explosive Leotards to Graphic Tights, garments featured in the Velvet Rope collection can be worn in the gym or in the streets. Each piece of clothing has versatility, created from fabrics such as Elastane to soft velvet. Not only are the garments in the Velvet Rope Collection fly, but the Fierce Rope shoes go even harder.

The Velvet Rope collection launches just in time for the fall season and will be the new beloved luxe go-to. If you are a self-expressive woman who never takes no for an answer plus has a high dose of confidence- this collection is made just for you. Do you have what it takes to Do you?