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Reebok Introduces New "DELTA" Brand Mark


Reebok has made a change in their direction and logo. The logo that everyone use to is no longer part of the company as they go into a “Delta” mode. They no longer will be associating with just athlete but focus more on everyday people. They new sneaker designers will solely focus on fitness. Check out the video below of Matt O’Toole, the Global Head of Reebok, discussing this huge change and direction. ‘It is our symbol of change - an invitation to take part, and to unlock your true potential. It’s not a logo, it’s a symbol…a way of life.’


Posted on Mar 4, 2014