Share This Page: Sneaker Spotlight: Nike Air Force One PRM 'JDI' Back in 1988, Nike coined the perfect tagline for athletes, fashionistas, and the daring alike, “Just Do It”. It was a call to persevere and break your own limits--no quitting, no breaks, no rainchecks, Just Do It. In those 30 years, it has become one of the most well-known catchphrases in the world. Now in 2018, Nike is celebrating the 30th anniversary of the ubiquitous “Just Do It” tagline with one of it’s most popular and culturally important shoes. Since the Nike Air Force One first stepped on the scene back in 1982 it has been one the constants in life. As the saying goes -- death, taxes, and Air Force Ones. Over 30 years have passed since the debut of the iconic basketball shoe and it’s safe to say it's never falling off. Nike’s epochal kicks changed not only the world of basketball but the world of fashion as well. This Premium Nike Air Force One JDI is constructed of a tumbled leather upper for that superior look and feel. “Just Do It” is plastered over the shoe dozens of times from the tongue, to the heel, down to the laces and the Swoosh, itself. The shoe features a slick homage to the original orange Nike boxes with an orange patch decorated with grey trim on the toe. You don’t even have to ask yourself if these are a cop. The answer is right there--Just Do It.