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This Week's Heat: Nike Air Max 270, Nike Air Max 98, and more.

Incredible looking shoes are dropping this week for those of you who must have that stand out style. Nike Air Max 270 has an aggresively modern silhouette that is light on the track and soft on your feet. A more classic style, Nike Air Max 98, is back in solid white, to shine bright on these upcoming spring days. Finally, Air Jordan Why Not Zero.1 has another futurist approach to modern shoe design, hiding traditional elements like laces to give the sneaker a polished frame. Check out these excellent looks and stop by a City Gear near you for more!

Nike Air Max 270 'Black' - 3/2/18 - AH8050-002

Nike Air Max 270

Continuous effort is the key to unlocking our potential and reveling the maximum effect of every step we take. And the Nike Air Max 270s (AH8050-002) are here to help you achieve maximum effect with the most effortless flow. Drawing inspiration from the Air Max 180 from ’91, these pumped up kicks have taken to the new school and made a place for themselves in the Air Max lineage with a stand-out silhouette and bold colorways that make you feel refreshed and energized enough to take on the world. The stretchy zoned mesh was engineered to provide flexible structure for resilient dependable shoes that feel just as comfortable as they look. The asymmetrical lacing systems and neoprene bootie construction gives a snug locked down fit that is cohesive with a 3-piece midsole and heel counter combo for buttery smooth transitions between the heel and toe. On the rear, the extra volume Max Air unit is the star of the show and serves as not only the key design element but also as the apparatus of responsive cushioning that every runner needs. As a result of all of Nike’s efforts, its wearers are christened with lightweight low-density sneakers that show there is always room to be a little bigger, a little better, and a little bolder.

The Nike Air Max 270 'Black' will be available Friday, March 2nd, in-store and online, so check Where to Cop for more info. They will be in Men's sizes for $150.


Nike Air Max 98 'White' - 2/28/18 - 640744-106

Nike Air Max 98

Nike is back at it with another pair of cultural icons, the Nike Air Max 98 (640744-106). As the quieter lesser recognized member of the Air Max family, these 98s have finally come out of their shell to help you take on the day. Multiple shapes and textures make up the sculpted silhouette for a pair of versatile sneakers that pack a mega punch. Leather overlay and Nike branding rests around the uppers that were delicately placed on top of visible full-length Nike Air units to help energize your every step so you can focus on testing your own limits of how far you can go.

The Nike Air Max 98 'White' will be available Wednesday, February 28th, in-store and online, so check Where to Cop for more info. They will be in Men's sizes for $160.


Air Jordan Why Not Zero.1 'Black' - 3/1/18 - AA2510-007

Air Jordan Why Not Zero.1

Sometimes we just need a bit of self-reflection to understand where we come from and to contemplate where we are going. You may ask yourself, what is your calling? What does it take to be great? Why not you? Why not now? Well Air Jordan is here to help you find the answers in the Air Jordan Why Not Zer0.1 (AA2510-007). As the first shoe of 7x NBA All-Star and Oklahoma City Thunder Point Guard, Russell Westbrook, this leading shoe plays with a mixture of on and off court styles for a modern fine-edged build that was specifically engineered for flight. The sturdy foundation starts with solid rubber outsoles fitted with multidirectional traction patterns to enhance quick shifts in direction for seamless gliding across the court. Molded Phylon midsoles offer lightweight and low-profile comfort mixed with a dose of responsive cushioning from harboring the full length Zoom Air units underfoot. Mid cut collars expose the rear of the ankle for mobility with an elevated front for stabilizing support. The ultramodern vamp cover shields the mesh underneath from exterior damage while still allowing for the free movement of air, helping you stay cool and dry during every run of offense. The new Air Jordan Why Nots bring you stability in your performance and peace in your mind. The cutting-edge technology, sharp design elements, and sported famous ‘Bred’ colorway are things that never need to be questioned or second guessed.

The Air Jordan Why Not Zero.1 'Black' will be available Thursday, March 1st, in-store and online, so check Where to Cop for more info. They will be in Men's sizes for $140.