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Palette of the Week: Violet Vibez

A guy partying under purple lights.

1. Hyper Royal

Seen on: Nike React Presto

A vivid true blue that immediately catches the eye and communicates the confidence of the wearer.

Nike React Presto sneaker in the color "Hyper Royal"

2. Midnight Navy

Seen on: Nike Air Foamposite One

A very deep cool-toned blue that can sometimes appear almost black. The color is conservative but sophisticated and authoritative.

Nike Air Foamposite One sneaker in the color "Midnight Navy"

3. Obsidian

Seen on: Nike Air More Uptempo

A dark blue-toned grey that is the perfect masculine neutral. Th ashiness of the shade is inspired by naturally occurring obsidian's formation during volcanic eruptions.

Nike Air More Uptempo sneaker in the color "Obsidian"

4. Persian Violet

Seen on: Nike VaporMax 97

An extravagant blue-based purple that stands out and gives a luxurious feel

Nike Vapormax 97 sneaker in the color "Persian Violet"

5. Court Purple

Seen on: Air Jordan 1 High OG

A true “grapey” purple with equal amounts of red and blue that make it extremely rich and playful.

Air Jordan 1 High OG sneaker in the color "Court Purple."

6. Bordeaux

Seen on: Air Jordan 12 Retro

A dramatic wine shade with red undertones that give it an intoxicating warmth.

Air Jordan 12 Retro sneaker in the color "Bordeaux.'