In 1949, Kihachiro Onitsuka found Onitsuka Co., Ltd. to create basketball shoes. He made the first shoes in his home in Kobe, Japan. In 1977, he renamed the company ASICS, an acronym of a famous Latin phrase “Anima Sana In Corpore Sano.” This phrase translates to “A Sound Mind in a Sound Body,” and in 1977, Onitsuka introduced ASICS to the U.S.

ASICS strives to push the limits of technological innovation, and advance sportswear. Riding the company’s dream to become the top sportswear brand for professional and recreational athletes, ASICS opened the Research Institute of Sports Science in Kobe to develop the most hi-tech sportswear. ASICS has developed excellent shock absorbing systems, outsoles with Wet Grip Rubber, and anti-overpronations features.