Founded in 2009 by Jeff Kearl and John Wilson, Stance focuses on the realm of fashion that is oft neglected by most of the industry: high-performance socks and athletic undergarments. Tireless dedication to innovation and creativity has cemented the brand at the forefront of the industry, and their “Punks and Poets” brand ambassador series sees exclusive collaborations with such athletes and artists as Allen Iverson, Dwyane Wade, Big Sean, and Rihanna. Stance is the official sock of both the NBA and the MLB.