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They say all of your fortune lies underneath your hat. But fortune favors those who work hard enough to lead the world through innovative design meant to selflessly improve the lives of others, imbedding their own humility into each and every creation. Founded in 1920s Buffalo, New York by German immigrant Ehrhardt Koch, the New Era line started with the creation of the vintage Gatsby cap that quickly adorned the heads of every common gentleman of the generation. After the production of 60,000 hats, the small brand began to represent the ethos of the "American Dream" due to its humble roots and steady development through the rapid social, cultural, and economic changes of various decades. New Era came up alongside the rise of professional baseball and persisted through the fabric scarcity of the World War II era, proving that resilience and the refusal of limitations is the secret ingredient to American Exceptionalism. Its resourcefulness and ability to withstand hardship supplemented its eventual global reputation for quality and style. Now available in more than 100 countries, New Era has become more than just headgear. The unique color combinations, official licensing for all of your favorite sports teams, and embroidered cultural symbols make every hat a collectable piece that displays what is important to its wearer. Whether you are rocking the classic look of the 9Twenty or the fresh contemporary style of the 59Fifty, nothing beats New Era in every era. Show your pride in the New Era 920 Chicago Bulls 002 (12105676), a well-made showy causal hat that introduces you to the world without words ever needing to be spoken.
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